Mobile messaging and payment solutions provider, OpenMarket, has opened a commercial office in the Indian technology hub of Pune.
OpenMarket is the aggregator for a merchant and the mobile phone network when a consumer chooses to pay for goods or services by allowing a charge to be placed on their mobile phone bill.
India was chosen due to its high propensity to pay for mobile content, according to OpenMarket spokesperson, Jonathan Morgan. He said that more than 50 per cent of Indians have paid to access a mobile video in the past year.
The move into India is on par with the company’s current Asia-Pacific expansion strategy.
“There’s explosive growth happening in India,” he said. “The mobile consumer base is rapidly increasing because the country’s middle class is growing very quickly which means the discretionary funds available to spend on mobile services are only going to keep expanding.”
Morgan believes that the new office will allow OpenMarket to better support its Fortune 1000 customers.