Web developer The Construction Site, a company known for its creative projects for customers such as surfing company Quiksilver and the Australian Radio Network, have developed an electronic marketing tool that can be used without even connecting to the Internet.
Dubbed Infomail', the electronic marketing tool is an email that contains streaming video and HTML content that can be opened without the need for media players, plug-ins or downloads. Television-quality advertisements can be opened and viewed by users without them even being connected to the Internet.
The secret, according to The Construction Site's director and co-founder Peter Somogyi, is that everything is built into the player, which is sent in the email as an executable file. The player and the content are compressed into one small file that can be executed on any PC running Windows 95 or higher.
The marketing tool is also fully accountable as a means of advertising. It includes a tracking program so clients can determine exactly how many Infomail files are sent, which users opened them and at what time. What length of time they kept them open and how many times they viewed them. It also reports on the possibility of viral marketing, whereby the client can tell whether a viewer has forwarded the message to another user, and report the same statistics for this new user.
Somogyi said the company will originally focus on core markets such as advertising agencies and direct marketing organisations, but will eventually look at both direct selling into the corporate market and the use of channel partners. He has already signed up two resellers, both in the online marketing business, the Internet Amusements Group and Tick Yes. He said there are likely to be many more in the near future.