Delta One Productions is waxing lyrical about securing exclusive distribution rights to EnterVision.com's new broadcasting technology, which alleviates broadcasting over the Internet.
The proprietary new technology, Entervision Broadcaster, allows real-time television transmissions over the Internet with a connection as low as 56K. It is scalable to accommodate several or one million simultaneous viewers.
The technology is already
used by TV stations worldwide, including the British Broadcasting Corporation (BBC), MBC, Fashion TV Paris and Russian TV. It is also forging a home in a myriad of vertical markets such as real estate, staff recruitment, airlines and live performance venues.
Michael Squires, managing director of Delta One Productions, believes the new technology has the ability to obliterate the pricey video conferencing market based on sheer simplicity, functionality, scalability and pricepoint.
Starting at $400 for a home broadcasting kit and jumping to $16,000 for a corporate version facilitating 5000 simultaneous viewers, Squires claims Entervision Broadcaster is applicable to anyone from the home user to large broadcasting organisations.
The real benfit, however is the value-add capabilities it uncovers for resellers and their customers. "It opens the door for even small operators to take their existing services to the market in a completely different way," he said. "Companies who are signing subscribers to cable TV could be adding this as a feature; or a dealer might build this as a separate business. It's a very powerful tool and is only limited by how innovative you want to be."
Interest in the EnterVison product has been phenominal in Canada were it has been undergoing trails. Over half a million copies have been downloaded over the last two months, wiping out the company's Internet service provider due to excess traffic.
The technical simplicity of the application has resellers scratching their heads. "They're expecting something more complicated and keep looking for a catch," said Squires. "There is no catch."
Squires feels hurdles for adoption will revolve around work-flow issues and a fear of employees abusing the service.