CeBIT reports top year

CeBIT reports top year

Growth in high-level business demographic and international exhibitors were key

CeBIT Australia marked 2012 as its most successful year with visitor numbers growing five per cent to 32,573, compared to a 2011 benchmark of 30,842.

The number of companies exhibiting saw marginal growth, up by seven to 519 over the previous year.

Event organiser, Hannover Fairs Australia (HFA), said the high-level business demographic of the visitor base and participation of international exhibitors and visitors contributed to the success.

Major trade delegations came from China, Korea, Sri Lanka, Indonesia, and the Philippines, with representatives attending from the UK, Germany, Switzerland, New Zealand, and Singapore.

The CeBIT Australia Partner Country program held a key role in the international success, with India, as the 2012 partner, bringing more than 70 companies to the event as part of a Ministerial Trade Delegation. It was led by the Indian minister of state for communications and IT, Sachin Pilot.

HFA will announce the 2013 partner in the third quarter.

“The event had its strongest international participation, strongest business visitor profile, and strongest political and public sector involvement,” HFA managing director, Jackie Taranto, said.

“These factors combined to increase the CeBIT Australia profile among business and government leaders, and to underline the growing influence of the event through our region.”

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