Apple needs to evolve the iOS user interface: Ovum

Apple needs to evolve the iOS user interface: Ovum

Needs to do two things in the TV space, in addition to its current offerings

Apple has announced several new products and advancements to existing lines from across its portfolio of smart devices.

Apple CEO, Tim Cook, and other top executives unveiled the new iOS 6, Mountain Lion upgrade for OS X and a new MacBook Pro laptop with a high-resolution "Retina" display at its annual Worldwide Developers Conference.

Research firm, Ovum, claimed that to maintain its performance, Apple needs to do two things in the TV space.

However, Apple did not make any announcements about their plans for Apple TV.

Ovum chief telecoms analyst, Jan Dawson, said that the company needs to create a subscription model that would combine the back catalogue of Netflix with the timely content of Hulu for a single price.

“Secondly, it should create a software development kit followed by an App Store for the Apple TV device to allow third party apps to proliferate there as they have on the iPhone and iPad. What it does not need to do is launch a television set,” Dawson, added.

He also mentioned that Apple needs to begin to evolve the iOS user interface on its iPhone and iPad because at five years, it’s beginning to show its age.

According to Dawson, it is critical that Apple provides proper support for widgets (including third party widgets), whether in the Notification Centre or the main screen.

He said that Apple also needs to add a broader set of application programming interfaces to allow better cross-app interaction akin to what's possible on Android.

“Finally, Apple must find a way to replace the remaining third-party services, which are core to many users' experience on the iPhone, with its own. It is likely to fix this problem with Maps in iOS 6, but it has a similar problem in Web search, in social networking, and in PIM (email, contacts and calendar),” Dawson said.

Dawson stressed the importance of offerings in each of those areas, for Apple users to become increasingly ingrained in third party services.

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