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Online software sales a hit in Australia

Online software sales a hit in Australia

Australia ranks among the top online buyers of PC software in the world, according to report from Taylor Nelson Sofres Interactive (TNSi).

The Global e-Commerce Report found the proportion of Internet users shopping online has increased by 50 per cent in the past 12 months. Encompassing 36 countries, the study showed 15 per cent of all Internet users shopped online in the past month. Additionally, it found 15 per cent of users who shopped offline did so after browsing the Internet for information. A total of 10 per cent of users said they bought PC hardware and software online, although books and music remain the most popular purchase items, according to TNSi.

Australia, which ranks seventh for e-commerce use, was also found to be amongst the top buyers of PC software online. According to the survey, 13 per cent of users had bought software on the Internet, ranking alongside Israel and just behind Germany.

Australia also ranks as the number one country for buying groceries, with 21 per cent of Internet users buying online. In contrast, only 8 per cent of Internet users in the USA buy this category online.


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