The latest battle in the console war has well and truly begun. Hot on the heels of the distribution agreement between Sega and Sony, OziSoft has announced it will distribute and market 13 Sega titles for the Nintendo Game Boy Advance, GameCube and Microsoft's Xbox console in Australia and New Zealand.
The deal was brokered between Sega and OziSoft's major shareholder, Infogrames in Europe, but will also take in territories such as Australia.
According to Sega, Europe's president and chief operations officer Yoshio Sakai, Infograme's distribution network played a key role in Sega's decision to partner with the company.
"Infogrames has a strong distribution network access, ensuring that we will have maximum impact and availability to gamers."
With both Nintendo and Microsoft releasing new consoles this year, vendors have already begun jostling for the number one spot in the sales race. Games titles remain key to that strategy. Last week, Sony announced Sega would produce seven games titles exclusively for its PlayStation 2 console. Sega also continues to produce titles for its Dreamcast console. The company pulled out of console production in January this year, choosing to focus on games publishing and network gaming technology, licencing the Dreamcast chipset to other companies such as UK-based Pace Micro Technology.