WhiteGold and Imation seal distie partnership

WhiteGold and Imation seal distie partnership

WhiteGold to distribute its scalable storage solutions


Scalable storage and data security vendor, Imation, has signed a distribution deal with WhiteGold Solutions to expand its presence for scalable storage solutions within the Australian market.

Imation’s scalable storage platform features new Imation InfiniVault and Imation DataGuard multi-tiered data-archive and data-protection appliances, as well as the company’s existing Imation RDX removable hard disk storage and Linear Tape-Open (LTO) technologies.

Imation is WhiteGold’s first vendor within the storage space and the partnership has helped establish WhiteGold’s storage practice, according to WhiteGold strategic consultant, Leigh Howard.

“It’s a very exciting time to be on boarding them for scalable storage as they are investing very heavily around acquisitions and new technologies. They are helping us to initiate our storage practice, which we will develop later down the track,” Howard, said.

WhiteGold will be targeting SMBs and mid-market businesses with the solutions, as Imation has already had success within the consumer space and intends to expand its brand into the business and commercial markets.

“Compliance and the explosion of unstructured data have changed the way SMBs must retain, retrieve and recover their data. For a very long time, SMBs have bolted together solutions from different storage companies which didn’t always work well together," WhiteGold managing director, Dominic Whitehand, said.

Howard claimed that the company expects to see a strong take-up by SMB-focused channel partners who are looking for technology-leading vendors.

WhiteGold will be offering resellers with a promotion for the Imation solution for the launch month only and more information on it is available from its website.

Whitehand added that it will continue to add on more vendors to the WhiteGold portfolio throughout this year, with further growth into new areas.

The company also most recently inked a distribution deal with Zscaler.

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