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Enterprise mobile device management is a growing market: Wavelink

Enterprise mobile device management is a growing market: Wavelink

Global mobile worker population to approach 1.2 billion in 2013

Enterprise mobile device management is a growing market due to the growing proliferation of mobile devices and bring-your-own-device (BYOD), according to communications distributor, Wavelink’s marketing director, Jonathan Ordman.

Mobile device management allows an organisation to manage and automate devices issued by the company as well as those owned by individuals by setting up how they want to control it. He mentioned that a recent study conducted by IDC estimated that the global mobile worker population will approach 1.2 billion in 2013 and organisations will have to face the challenge of how to secure and manage these devices while protecting the entire mobile enterprise.

“Mobile device management is the next big thing for people to BYOD all they like. It’s not one operating system so people can run it on their Apple, Android or Windows devices,” he said. Ordman claimed that while BYOD can mean reduced hardware costs to an organisation, as users pay for their own devices, they are often outweighed by greater costs of managing a range of disparate devices.

“It is going to be a core enterprise requirement. For the company that doesn’t do it, BYOD is going to cost them money,” he said.

He suggested businesses implement a cost effective, automated mobile device management platform that not only ensures a more secure environment, but also reduces additional management costs.

In building Wavelink as a business, it sees a number of opportunities arising from the recently announced divestment by Polycom of their Enterprise Solutions (EWS) business.

With the transfer of ownership expected to be completed in the third quarter of 2012, the former Polycom EWS business will become an independent company.

“Polycom’s success in the videoconferencing space has taken attention away from their EWS products. We expect that not only will there now be greater focus, but also more investment in the business including in product development and marketing.

“Wavelink will also have much tighter direct engagement with the supplier. The new independent company will ultimately yield more opportunities and better outcomes for Wavelink’s channel partners and customers,” Wavelink managing director, Ilan Rubin, said.

The company also recently brought to market a new product by its partner and mobile device management vendor, Zenprise. The Zen manager and Zen Cloud solution is targeted at verticals such as the Government, hospitality, healthcare, major retailers and high-level corporate businesses.

Wavelink is evolving its channel strategy from wireless voice and is moving into the network and data space.

“As we add more products to our range, we find that our channel is diversifying. It’s a complex multi-tiered approach that is broken down according to the verticals. We are also working on strengthening relations with other vendors,” Ordman said.


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