Express Data is a Sydney-based ICT distributor that specialises in advanced network technology solutions.
Good Technology recognised A/NZ as a region of fast business mobility growth with several key players.
Express Data was chosen for its experience and reach in the Australia and New Zealand market.
Good Technology was particularly attracted by the distributor’s reach in the enterprise sector.
As part of the agreement, Express Data will be taking Good’s portfolio to market with a focus on the enterprise.
“We are looking at enterprise mobility alongside the market imperative of bring-your-own-device (BYOD)," Express Data marketing director, Peter Masters, said. “We are focusing on the top end of the market, which represents several hundred resellers; those who are having the security discussion with customers.”
“A lot of it has to do with implementing BYOD due to demand, and the benefits of mobility and working from home.”
Express Data will use a targeted approach with resellers. It aims to apply market intelligence to identify who the key players will be, who is best equipped, and most likely to take it to market. It hopes to hold business conversations regarding opportunities and target markets with those parties.
Additionally, the distributor will provide pre-sales, marketing, and commercial assistance to system integrators, and VARs who are looking to capitalise on such growth opportunities within the enterprise mobility and security market.