CeBIT 2012: NBN critical to boost eCommerce incline

CeBIT 2012: NBN critical to boost eCommerce incline

Better Internet and thus communication speeds will better the supply chain

eCommerce saw a $US143 billion growth in 2011, and government initiatives like the NBN will only contribute to creating new opportunities in technology and platforms for enhanced customer relations and thus promote growth, according to Schenker Australia CEO, Ron Koehler.

Koehler warns critics of the NBN to not underestimate its capabilities in not only faster delivery of critical digital information and reduced time in e-retail and esales, but also in removing bottlenecks and supply chain impediments.

“The fact that 20 per cent of online retailers have identified logistics and delivery as the single biggest barrier is a wake-up call to everybody,” Koehler said. “The NBN will be the tool to dismantle those barriers and dramatically reduce delivery times and costs of good bought online.”

Increased Internet speeds will translate to accelerated customer interaction, purchasing, seller-to-customer communication, and delivery.

“Powerful, high speed communications infrastructures like the NBN are going to eliminate roadblocks and make major differences to how companies do business,” Koehler said.

“Faster information flow and keeping every point in the supply chain informed at any time is crucial to performance delivery.”

According to Schenker, in 2011 there were 9.5 million shoppers, with e-retail making up five to six per cent of all sales. In four years, it will reach 15 to 27 per cent as better communication continues to impact ecommerce.

Currently, Australian supply benchmarks lie in the high 90 per cents, and the NBN will push those metrics further, Koehler said.

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