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BenQ revamps company strategies

BenQ revamps company strategies

Aims to create a connected digital world

Consumer electronics vendor, BenQ, has revised its company strategies in a bid to offer a connected digital world.

The company will not only work towards providing better solutions from smart devices, but also look to enable a smart platform.

BenQ imaging business manager, Pete Wang, said there were four megatrends that had arisen, allowing it to focus on in its strategic planning – social media, mobility, connectivity, as well as app and the Cloud.

“These factors will all stimulate the demand for imaging, which affects the imaging business now and will progress towards video in future,” he said.

Wang said with the growth of mobility and apps, many consumers were engaging in imaging within the social media space.

The need for storing these high-resolution images and videos will result in growth within the Cloud space and sharing across multiple devices will give rise to connectivity.

As a result, BenQ Group chairman, KY Lee, said that considering that as the shipment of smart devices surpasses PC shipments, it will drive the creation of energy efficient solutions that integrate with Cloud computing, computing applications and mobile devices.

“The total energy consumptions of households make up 19 per cent of the total global power consumption. In this area, LED enables an increase in 80 per cent of energy efficiency and an extended life span of about 10 years,” he said.

Within the lighting business, BenQ claimed that its market value has risen from seven per cent in 2011 and will reach 60 per cent by 2020.

The company aims to become a solution provider in smart technology as it sees viable value within the energy efficient LED space.

He said the company would focus on getting the products to the market via the channel, especially into verticals such as education, healthcare and consumer personal use.

The company is also planning on entering the gaming sector, in furthering its reach of its display business.

The company will take four steps in its growth strategy:

  • Strengthening relations with strategic partners
  • Expanding into the installation segment
  • Adding more value to education customers by extending e-learning on multi devices
  • Creating new solutions in the interactive projector space that includes wireless display, and smart device connectivity

“Growth comes from two ways: value enhancement and migration. We believe BenQ can become a leading brand and influence people’s lifestyles. With the aid of our channel partners, we hope to delve into these new market opportunities,” BenQ corporation CEO and president, Conway Lee, said.


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