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Dell to build channel base with SonicWall acquisition

Dell to build channel base with SonicWall acquisition

SonicWall announces plans going forward

PC vendor, Dell, has completed the takeover of security vendor, SonicWall, and the company will be named Dell SonicWall henceforth but will operate independently.

Dell SonicWall product marketing and analyst relations director, John Gordineer, said that SonicWall has always been a partner-focused SMB business and Dell acquired the company to tap into that focused space.

He claimed the cost of the acquisition was not made public as the its size was below the public recording requirements.

“Dell has been moving to build up its channel base for the past three years. Now our partners will be able to work with Dell just as much as they were able to work with us in the past. In the long run, our partners will be able to join the Dell partner program,” Gordineer said.

Dell’s plans, at a higher level, will revolve around security, the adoption of a strategy to go after Cloud applications and begin to compete and become a major player in the datacenter space, he said.

In line with that, Dell has also recently acquired other companies including Appliance Based Systems Management Provider, KACE Networks; Security services provider, SecureWorks and Cloud integration vendor, Boomi.

“The acquisition allows us to take business to the next level. Our business will run as usual, in fact, with more support and investment from Dell. Without any need for budget, our headcount has grown 1000 fold,” Dell SonicWall A/NZ country manager, Sandeep Joshi, said.

Gordineer said that as a result of the acquisition, Dell SonicWall has been focusing more within the software space.

The company will be targeting verticals such as the federal and state Governments, universities, and wireless carriers with its security solutions.

Joshi also added that for the rest of 2012, Dell SonicWall will direct its attention towards boosting its channel support, training its channel partners with the support of Dell marketing, educating Dell’s sales, executive and management teams, promoting Dell and SonicWall solutions, as well as work closely with the extended channel reach it has received as a result of the acquisition.


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