Allied Telesyn sent an ominous warning to its mainstay competitors that it's out to capture market share by launching a new Layer 2/3 switch and a message to resellers saying that there's now an alternative.
In a period when the network infrastructure market has been reportedly flat, Allied has been growing at 40 per cent in the past six months, according to its founder and CEO Takayoshi Oshima. Furthermore, he claims the growth has come largely at its competitors' expense.
Speaking at Allied's reseller breakfast in Sydney today, Oshima stated the company has matured beyond its image as a media converter and access company to a real contender in the routing and switching business.
Allied unveiled its latest Layer 2/3 switch, the Rapier series, which the vendor claims offers the functionality and reliability of a comparable Cisco or Nortel product at a fraction of the cost.
The Rapier series was developed largely in Allied's New Zealand research and development centre and according to Mark Jackson, general manager Allied Telesyn Australia, the product is a fusion of Allied's switch and router technology.
Jackson claims that companies faced with tighter budget constraints, are looking to alternative products at a lower pricepoint. A move, Oshima says is seeing the vendor gaining ground throughout Japan, the US and now Australia.
"The downturn or slowdown in the market is the best opportunity for an emerging company," Oshima told ARN. "We grow really well in tough times because we offer strong value to the customer."