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Resellers take THAT with Toshiba deal

Resellers take THAT with Toshiba deal

Resellers can jump on the back of a new Toshiba initiative, allowing employees to purchase notebooks through their companies at a reduced price.

Toshiba has just announced a deal with brewery company Lion Nathan, to offer its 2200-odd employees notebook packages. Around 70 employees took up the offer.

The program, dubbed Take Home a Toshiba (THAT) is aimed at both large corporate organisations and small to medium enterprises. Using salary packaging arrangements and the buying power of a company, employees can purchase a Toshiba notebook at a reduced price. The cost comes out of their salary which is calculated before tax. The program is similar to Toshiba's School Notebook Access Plan, implemented in the education arena. Organisations can introduce the scheme company-wide or through departments.

According to Toshiba industry marketing manager, Lesley MacLennan, the vendor is relying on the reseller channel to either identify markets for the program, or help roll it out to companies.

"Resellers are absolutely critical, especially in this program," she said. "We are trying to make it easier for consumers to get into mobile computing, some of whom are completely unfamiliar to the technology."

The package includes the notebook, educational and home office software, a dedicated Home Help technical support line and 200 hours of free Internet access with Telstra Big Pond Home service. Employees can also upgrade to optional features such as professional development and training programs, Encyclopedia Britannica and insurance cover.

Toshiba five-star reseller Applied Micro Systems has been the among the first resellers to roll out notebooks within the program.


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