The A/NZ channel will have to wait a little longer to reap the benefits of HP's new printing and personal systems (PPS) organisation, according to newly-appointed HP PPS A/NZ vice-president and general manager, Robert Mesaros.
The vendor is currently delivering existing partner programs and schemes, while allowing the PPS unit to settle before it commits to new channel management.
“What channel programs will go forward in the new organisation is to be confirmed,” Mesaros told ARN. “We will continue on for the short term, and then reassess the way we manage the channel and the way we go to market.”
Mesaros admits that HP’s existing programs and channel incentives have made the vendor complex to deal with.
“From an organisation standpoint, it is fair to say we were becoming more and more complicated to deal with,” he said. “I’m confident that once we execute this full transformation and settle the organisation [PPS], partners will see the benefits as we are simplifying how we engage with them.”
Mesaros promises improvements in account management, product marketing, programs, and the way in which HP delivers in-store experience in retail.
At this stage, HP does not foresee a major change in its market approach, although details regarding the channel’s play within the PPS, particularly with the launch of over 40 new products at the vendor’s Global Influencer Summit 2012, are still up in the air.
ARN's Nermin Bajric attended the Global Influencer Summit 2012 as a guest of HP.