HP’s Robert Mesaros is returning home to Australia as A/NZ vice-president and general manager for the vendor’s new organisation, Printing and Personal Systems (PPS) group.
His return follows four years abroad where he was in charge of HP’s Hong Kong imaging and printing group for two years, with another two years running its consumer channel for the APAC region.
Promotion negotiations commenced following the formation of the PPS as HP required new leaders for the organisation. Mesaros’s Australian background and global experience in running different business models qualified him as the key candidate for the position.
Based in Melbourne, he will lead the PPS organisation in the region with the goal of maintaining HP’s position in the PPS market.
“The first 60 days will be about listening, and getting out to as many customers, channel partners, retailers, as well as internal teams to understand what the opportunities are and what we can do better,” Mesaros told ARN. “The new organisation was formed so we could be simpler to deal with and more cohesive in the marketplace, so the plan is to learn about how to get that done.”
Beyond this observation process, Mesaros intends to learn how PPS can deliver better value to customers and become a better partner for its reseller ecosystem.
“Challenges will be both internal and external,” he added. “Internally, it’s about the integration of the two organisations into PPS.”
“Externally the challenges are competitive – competitive threats are fierce. The Australian retail landscape is changing, so is the way the consumer shops.”
Strategies in addressing these issues have not yet been formed, although Mesaros aims to implement them following his predicted learning period.
ARN's Nermin Bajric is attending the Global Influencer Summit 2012 as a guest of HP.