HP is focusing heavily on the consumerisation of IT at its Global Influencer Summit 2012 in Shanghai, China.
On day one, the vendor unveiled an array of new devices from its Printing and Personal Systems (PPS) organisation within both the consumer and business sector, while revealing its direction and targets.
The event, hosted at the Shanghai Expo Centre and attended by more than 500 international media, includes a keynote featuring key HP members, guest speakers (customers), and breakout display sessions.
HP’s approach to its new portfolio is formed through six segments: thin and light, tools of the trade, style meets function, all-in-one, quality and reliability, and print relevance.
They are influenced by and target the consumerisation of IT, and the morphing of the home and business experience due to the demands of mobility, according to HP PPS vice-president and chief of staff, Steve Hoffman.
The second generation of ultrabooks were a focal talking point, with showstoppers in the form of the Envy SpectreXT and Pavilion m6.
ARN's Nermin Bajric is attending the Global Influencer Summit 2012 as a guest of HP.