New Zealand-based business management software vendor, Accredo, has opened a new head office in Australia as part of a move to expand its presence within the region.
Located in Melbourne, the business will be led by Ian Crates who has been appointed as CEO for Australia.
“We came to Australia because the NZ market has gotten quite tight,” Crates said. “We looked at other options such as the UK, and realised that Australia has had fantastic growth and will continue to do so. We have already had good results with our products here, and they work well as they were designed for the A/NZ market.”
Accredo currently has 20 customers within Australia.
The vendor’s primary goal is building its reseller network within the country to accompany its own expansion which will see sub-offices in Sydney and Brisbane in May, with Perth to be up and running by July, and Adelaide further down the track.
“We are after resellers who understand how business works and can work with owners in implementing our software,” Crates said. “Partners who can work on a consultancy-type basis to help customers solve issues and customise the software using scripting to automate processes.”
Once partners come on board, they must qualify as qualified support people (QSP) through a three-day course which provides them with a background on how Accredo software operates.
As part of its training offering, Accredo offers specialised courses throughout the year with a goal of maximising potential and up-sales.
“If partners deploy within their own environment and have qualified staff, they are able to use our full software system free of charge for as many users as they require, amounting to a minimum value of $14,000,” Crates said.
Accredo hopes to achieve 100 deployment sites within the first year for a turnover of around $2 million. It expects this to triple in two years to 300 sites for a revenue of $5-10 million.