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A/NZ is leading the way in sustainability: Rackspace Hosting

A/NZ is leading the way in sustainability: Rackspace Hosting

74 per cent of companies worldwide consider sustainability a key element in choosing a technology provider

More companies are incorporating sustainability into their service provider selection and purchasing processes, and on a global level, A/NZ is leading the way, according to a survey by Cloud computing vendor, Rackspace Hosting.

The study, 2012 Rackspace Green Survey, revealed that 74 per cent of companies worldwide consider sustainability as a key element in choosing a technology provider.

A/NZ companies topped the list, with 80 per cent of them stating that "greener is better" as compared to 72 per cent in the US.

The survey polled 232 respondents from 24 countries, including participants from the UK, New Zealand, Australia and Brazil.

"Environmental credentials are no longer a secondary concern, and are moving from a 'nice to have' to a 'need to have'," Rackspace A/NZ country manager, said Mark Randall, said.

The study also found that when it comes to influencing purchasing decisions, 72 per cent of the US respondents said they believe sustainability is important in selecting a service provider as well as influencing a purchasing decision.

However, 91 per cent of the other respondents build sustainability into their purchasing decisions on either a periodic or standard basis.

“Countries outside the US seem to put a greater emphasis on weighting sustainability as part of purchasing decisions.

“Innovative startups, online retailers, software developers and rich media companies are fast realising solid partners in their supply chain means lower risk, more efficiency, and more reward,” Randall added.

Other findings from the survey include:

  • 53 per cent of respondents agreed with the holistic definition of sustainability balancing the needs of environmental stewardship, economic prosperity and social responsibility.
  • Only 26 per cent of respondents said that cost outweighed a greener option, with 28 per cent of respondents in the US agreeing to it, versus 20 per cent from the other countries.

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