Texas-based software vendor, Coreplus, is entering the Australia market, and it is doing it by harnessing a local distributor and partner network.
Coreplus CEO, Marc Landry, said the expansion to Australia came down to seeing an opportunities for the company’s Desktop-as-a-Service solution in the local market.
“We believe that the market is right and the timing is great for bringing a solution that offers flexibility, a virtual workspace,” he said.
“We also believe that the timing is right for what we feel has been missing.”
What Landry feels has been lacking is a “core engine”, a management layer that sits above the infrastructure and end user devices that helps the business owners organise what applications are delivered on virtual desktops.
Realising that entering a new market is no mean feat, Landry expects Coreplus to be working with knowledgeable partners in Australia to get the word out about its products.
“We’re looking for partners that have a good understanding of virtualisation,” he said.
“We believe 80 per cent of the word Cloud is focused around IaaS and it is an enabler, but the real driver is the applications that business owners need and want to use.”
In order to organise those applications, Landry feels that Coreplus brings an opportunity for resellers to call on these customers and give them a sense of how to organise their business applications, as well as the new devices that come into their work environment.
Landry is also convinced that the opportunity in Australia is “right now", highlighting that there is a "great understanding and acceptance" overall for the Cloud and virtualisation.
“There is a greater understanding here than some other places globally,” he said.
As such, Coreplus feels that Australia a good new market to launch and bring its products to the market through its relationship with CA Technologies.
“Over the next year or so, we hope to build out our channel program and capture a good percentage of the market because we see a significant gap in how you aggregate applications,” Landry said