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Printer market slows further

Printer market slows further

The Australian printer market is experiencing its lowest levels since 1998, according to recent figures from industry analyst International Data Corp (IDC).

Printer shipments for the second quarter of this year were 20 per cent below that of the corresponding 2000 period - 246,767 according to the analyst.

Although the second quarter normally outperforms Q1 in printer sales, total shipments dropped three per cent over the first quarter this year, despite a raft of new product launches and incentive programs from printing vendors. HP still leads the sales race with 32 per cent of the market share, but this was down three per cent from the same time last year. Epson also slipped in the market, its share down five per cent than for the same time last year.

On the other hand, Canon picked up market share on a year on year basis, with success in the lower end inkjet segments. Lexmark gained five percent, again helped by inkjet bundle sales, while Kyocera's share increased with more demand for the lower end laser printers, according to IDC.


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