Unified communications (UC) and IP telephony vendor, ShoreTel, plans to focus more on the UC, contact centre and mobility space.
ShoreTel vice-president of strategy and global channels, Mark Arman, said the IP telephony space is an $8.5 billion industry and will grow to about $10 billion in the next three years.
“This is an extremely strategic industry that not only touches the end customer’s requirements but also all the adjacent segments in terms of data and the infrastructure it resides on,” he said.
He said in current times, businesses need to be thinking on moving into the mobile UC space.
On an international level, the company will invest heavily in nine markets – of which Australia is an example.
Arman attributed ShoreTel’s 35 per cent YoY growth to the Australian channel.
“The Australian channel is ready for something new. What we’re seeing in the industry is a lot of backlash in the channel and there needs to be competitive differentiation. We’re investing heavily in pushing that growth forward,” he said.
The company will announce its plans for integrating into the market in the coming months.
ShoreTel Asia-Pacific and South Africa vice-president and managing director, George Atrash, said it historically focused on the SMB space and is now moving into the mid-market and enterprise areas.
It recently revamped distribution strategy to incorporate a value-added distribution model, elevated its certification programs and partner level support.
He said ShoreTel is looking to aggressively partner with more organisations, but will be very selective with those that it partners with.
“We’re building our install base for the next five to 10 years want to be dominant in the UC, contact centre and mobility space during that period. Healthcare will be a big vertical that we will be looking into,” he stated.