Intel A/NZ general manager, Philip Cronin, has been promoted to the position of director of regional sales and business development Asia-Pacific.
Current national marketing manager, Kate Burleigh, will move into Cronin's current role, effective immediately.
Cronin has held the general manager A/NZ role since 2004.
He also became a director of the Australian Information Industry Association (AIIA) since 2005 before becoming its national chairman in October 2010, replacing Data#3 CEO, John Grant .
He is one of the industry heads on the new NSW Information Communications and Technology Industry Advisory Panel, announced by the Minister for Finance and Services, Greg Pearce, in October 2011.
Cronin has worked in the Australian IT sector for 24 years in senior management roles.
Intel has provided independent advice for many years to Federal and State governments, across areas such as education, healthcare and datacentres, seeking to extract maximum value from ICT.
Cronin is also a member of Intel’s Apac HQ Management team.
He was voted in the Top 12 Most Influential People in Australian ICT in 2010 and 2011.
Burleigh is a long-time Intel employee with more than 14 years at the company. She who is well known for looking after the chipmaker's reseller channel and has held several key management positions.
Intel has been been making major headlines for the past 10 months as the founder of the Ultrabook concept by which it aims to create new laptops that are not only thin and light, but also feature long battery life and quick turn-on times on par with tablets.
It has pumped $300 million into an Ultrabook Fund to help accelerate what some observers regard as the next revolution in personal computing.
The Intel Capital Ultrabook Fund, invested over the next 3-4 years, aims to capitalise in companies that build hardware and software technologies and are focused on enhancing people’s interaction with Ultrabooks.
This week, the company announced that 75 Ultrabook models are already in development and will include new form factors such as hybrids, which can switch from laptops to touchscreen tablets.
The chip maker also expects Ultrabooks will reach a starting price of $US699 within several months by the back-to-school period this year, as the company works to boost retail visibility of the Ultrabook form factor through a new marketing campaign. Currently, Ultrabooks are priced from about $US800 upwards.
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