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Tandberg Data announces new channel rewards program

Tandberg Data announces new channel rewards program

Also changes its support infrastructure and launches new product

Data protection and storage vendor, Tandberg Data, has launched a new channel rewards program, the Tandberg Data Rewards Program.

The program enables channel partners to register deals for discounts and special pricing, and provides access to marketing, sales tools, training modules and exclusive partner promotions.

It further extends the benefits and supports partners’ sales success with a new reward and incentive schemes. It is not a tiered program.

All resellers have to do is sign up at its partner portal to become eligible for Tandberg Data Rewards and to review all current promotions in the Tandberg Data Rewards section of the portal website.

Incentives include: the SPIFF Program, the RDX QuikStation and iPad2 Promo under the Tandberg Data Rewards banner. The company announced that it will be creating more programs for future partners.

“It’s a channel program to better engage with the resellers downstream from our distributors and give them a better education as backup and recovery is a number one issue for SMBs,” Tandberg Data Asia-Pacific and Japan vice-president, Andrew Martin, said.

In addition to the introduction of the Rewards Program, Tandberg Data has changed its support infrastructure in Australia.

Tandberg Data resellers and distributors are now able to sell warranty uplifts and installation services for its solutions across the region.

The service and warranty program, SecureService, provides an assortment of customised service choices as well as access to the online portal.

It also launched a solution that allows its LTO‐5 half‐height (HH) Fibre Channel (FC) tape drive to connect to a Mac by using its Thunderbolt port along with PROMISE SANLink.

“More and more people are looking for disk related products to back-up their service with and that is a trend that we are following closely. We’re also seeing the tape drive market is the cheapest way to archive information,” Tandberg Data CEO, Patrick Clarke, said.

Tandberg Data’s solutions are available from distributors, Ingram Micro in New Zealand, as well as ACE, Datastore, and MMT in Australia.

The company is looking to double the number of buying resellers from 300 to 600 per year. It will also be launching a new data protection product line in the coming months.

“Our objectives are to bring batter value to our customers and that to us means a broader product portfolio and improving our services behind those products,” Clarke added.


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