Next Digital brings McVey back to the Australian market

Next Digital brings McVey back to the Australian market

McVey to understand client business objective to drive results

Digital strategies provider, Next Digital has appointed Ashley McVey as senior digital strategist.

McVey, who is based in Melbourne, will be focusing on ecommerce, alongside digital strategy and insights. He will be responsible for understanding client business objectives, and applying those objectives in the digital world.

“The position will involve a close understanding of our clients’ business and maturity in the digital space, and their digital, business, and marketing objectives to make sure they see results,” McVey said.

He said this will be a key challenge within the position.

Before joining Next Digital, McVey spent six years in London building his digital marketing experience, particularly in e-commerce.

“I have always kept an eye on the Australian market, as well as its key players,” he said. “I was always interested in coming back here and going to a company that had an attractive roster of bluechip clients.”

“McVey will bring with him an excellent understanding of digital marketing channels from the highly competitive UK market, and will add significant capability to our ecommerce offering,” Next Digital client service and marketing general manager, Stephen Lord, said.

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