IN DEPTH: Why Kyocera Mita changed its name to Kyocera Document Solutions

IN DEPTH: Why Kyocera Mita changed its name to Kyocera Document Solutions

Japanese tech vendor changes corporate name to convey business enablement theme

As of now, Kyocera Mita will be known as Kyocera Document Solutions.

The move is attributed to the company’s evolution towards supporting hardware, software and services as an integrated package.

Kyocera Document Solutions A/NZ managing director, David Finn, said it was a change to the company name and not a change to the company entity.

“The entity is unchanged and we are legally the same company operating under the same ABN, the same contract number and are legally and contractually the same,” he said.

“The new name simply better reflects what we do and how we meet the needs of a growing and changing market place.”

Finn said the new name, Kyocera Document Solutions, was not a sudden decision and instead formed the latest step in a transformation that has been progressing at the company for several years.

“It is the culmination of years of growth and planning,” he said.

“By placing our customers at the centre of our business and by developing a solutions and services portfolio that matches their needs we have created a robust platform for future growth.”

This particular timing globally was chosen as the company sees itself and the market place ready to embrace the concept of what document solutions means and its growing importance.

“By nurturing key industry partnerships and developing our own solutions, we are perfectly placed to process information arriving in paper or electronic format, to distribute it to relevant applications or repositories and to deliver it to staff members,” Finn said.

The vendor has already taken steps to communicate the change in its company name to resellers and partners by updating all the content on its public site.

It will also be rolling out the new brand style to the channel and will be providing them with assets and resources that they can use in their communications.

“Kyocera as a global brand with new branding elevates this status as a global solutions provider and makes it easier for the channel to leverage this to their end-users,” Finn said.

“The new branding will help the channel to position Kyocera as a turnkey solutions provider, and more than just a print company to their customers.”

According to Finn, the transition to the new company name has already been completed and a new advertising campaign reflecting the new name is expected to commence from June this year.

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