Panasonic Australia invests in new divisions, people and products

Panasonic Australia invests in new divisions, people and products

Business Systems Group to be one of key growth strategies

Panasonic Australia has announced plans to capitalise in key growth areas across its Business Systems Group (BSG), as part of its next financial year strategy.

The plans will include the creation of new divisions across the BSG portfolio, a number of key appointments, channel activities and distributor partnerships (to be rolled out during the coming months), as well the launch of an extensive range of new products.

The activities will be rolled out from April 2012.

Panasonic Australia BSG director, Mark Deere-Jones, said the company is investing in these areas to take advantage of the changing conditions in the current business technology climate.

Cementing its focus on the education sector, it has appointed David Cuckney to the newly created role of group manager of electronic and interactive whiteboards.

Cuckney’s role will focus on broadening Panasonic Australia’s overall education solution with the introduction of the company’s first range of ultra-short throw projectors.

Panasonic will also be expanding its toughbook, security and Unified Communication (UC) teams to meet growing business needs.

To meet the growing demand of toughbooks, it will be appointing additional business development managers.

“Toughbook is one category that has shown significant growth over the past year and we are in a position now where we need to significantly expand this business to meet demand,” Deere-Jones said.

The company is also seeking to expand its security division as it prepares to release a product range with a focus on delivering end-to-end imaging performance for IP, analogue and hybrid systems.

The newly created UC and projector divisions will be releasing their first product offerings in the coming weeks.

The UC division recently announced the launch of its High Definition Visual Communication (HDVC) system with 3D capability, aiming to enhance productivity and collaboration for key commercial and professional applications such as healthcare, manufacturing and education.

The upcoming projector range will consist of more than 50 Panasonic-branded models for the education, business, staging and high-end home theatre markets.

In distributing its HDVC product range, Panasonic Australia has appointed Hills Sound Vision and Lighting Group (SVL).

Hills SVL will distribute the HDVC systems for the Panasonic Business Systems Group from May.

“This will allow both our dealers and customers to enjoy support from a specialist distributor who can leverage this exciting technology,” Deere-Jones said.

Panasonic will also soon hold its channel education program in April, in launching its new projector range and announcing its local strategy.

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