Business productivity vendor, Mindjet, has signed on SoftwareONE as its latest premier channel partner in Australia.
SoftwareONE is one of its top partners in Europe and Mindjet has decided to extend that relationship into Australia.
Mindjet Asia-Pacific general manager, Cameron Ackbury, said its differentiating model of being a Value Added Reseller (VAR) serving as a Large Account Reseller (LAR) was the key to being selected.
The company has established relations with Dimension Data, Data #3, Insight and Zallcom.
Mindjet attributed the partner expansion to the company’s growth within the A/NZ region – a 50 per cent growth in Australia in the last 12 months and a 20 per cent YoY growth rate – and its recent acquisition of Cohuman.
Ackbury said a new strategy of internal adoption and improved collaboration led to the development.
“The first order of business was to rebuild trust with our channel, and then working with their teams on their deals really went forward. Everything we do now is going to go through the channel,” he said.
Ackbury added that reaching verticals such as universities, mining, government, energy and health companies, with a focus on finance and banking, was also beneficial to the company’s progress.
In 2012, he plans to extend the reach of Mindjet into the East Coast of Australia as well as up into South-East Asia and growing its deal size.
“I want to use Sydney as a hub that drives growth and deals into South-East Asia. The verticals we are working with are also selling into and building operations within the Asian region. So, we want to create a structure that supports our and our channel development,” Ackbury said.
Mindjet has also rebuilt the structure of the company by opening a new office in Sydney.
To support the growth of the region, it has hired a corporate account executive responsible for the second 200 accounts, as well as a field marketing representative accountable for working in, through and around the channel.
It is seeking an enterprise account executive to handle its top 100 accounts.
In addition to that, it has released a Connect SP for Sharepoint, a solution that adds visual collaboration features and document discovery capabilities to enterprise installations of Microsoft Sharepoint.
The company will also be redesigning its website to include payments made in Australian dollars.
“We’re looking at expanding our footprint because not only have we had the success at both a customer level and a reseller level, but it’s a tremendous opportunity for us in terms of growth,” Mindjet director of global communications, Parker Trewin, said.