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Acer ranks first in unit shipments and market share

Acer ranks first in unit shipments and market share

Education deployment key contributor to sales

PC and components vendor, Acer has ranked first in IDC’s APAC quarterly PC tracker for Q4 2011 in terms of unit shipments and market share.

The vendor saw 225,521 unit shipments in the period, comprising 20.92 per cent of the market share, and thus putting it above major competitors.

Acer product management director, Nigel Gore, attributes the figures to its multi-channel strategy which involves a mixed focus on all sectors, including government, commercial, mass retailer, and education sales.

Acer’s education momentum, which involved the roll out of 60,000 11.6-inch notebooks into the Queensland Department of Education and Training, was a major contributor to the success, according to Gore.

Additionally, ultrabooks, although making up only 10 per cent of Acer’s product mix, played a role as the vendor focused on achieving the first $999 RRP, and pitching its device as the value-for-money PC solution.

The vendor is looking forward to a positive future with ultrabooks, though, expecting to see a rise to 20 per cent of its portable PC mix, said Gore.

“2012 will be an exciting year, although figures will be marginally down this quarter,” Gore said. “We had a major spike in our education market which boosted results last quarter, and we don’t have that now.”


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