Movideo migrates to Windows Azure for APAC growth

Movideo migrates to Windows Azure for APAC growth

Four-year collaboration to include pricing agreement, tech support, and sales and marketing backing

As part of a four-year agreement with Microsoft, Software-as-a-Service (SaaS) online video platform business, Movideo, is migrating its integrated online video platform to Windows Azure to attract business growth across APAC.

Movideo is a media-centric and integrated online video platform designed to deliver positive business outcomes via an end-to-end video solution. It encodes, stores, manages, and delivers audiovisual content to multiple end-user devices.

Movideo, which has traditionally used a Java stack, feels that the migration to Microsoft stack will be significant. The business aims to work closely with Microsoft China Cloud Innovation Center, Hong Kong office, and Redmond product engineering team to smoothen the transition.

The migration is expected to be complete in May.

The agreement will allow Movideo to continue with its role of optimising the management and delivery of its customers’ contents. It will also allow Movideo to leverage the advantages of working beside the experienced Microsoft.

“The global alliance with Microsoft is first a technical alliance whereby Windows Azure becomes the infrastructure platform for our Cloud SaaS product, Movideo,” CEO, Tony McGinn, said.

The collaboration includes a long-term pricing agreement, technical support, and sales and marketing backing.

According to AccuStream Research’s January 2012 Video Value Chain report, the online video market is forecast to grow from $US4.4 billion in 2011 to over $US10 billion by the end of 2014. Movideo hopes to be able to take advantage of the boom.

“We are excited about the growth prospects in APAC,” McGinn said. “However, we are looking at the broader worldwide opportunities that now exist thanks to this new collaboration with Microsoft.”

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