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Intel tantalises consumers with Ultrabook Temptations (+ slideshow)

Intel tantalises consumers with Ultrabook Temptations (+ slideshow)

Six experiments filmed in three countries

This man could have found an Ultrabook

This man could have found an Ultrabook

What would you do for an Ultrabook computer?

That’s the question Intel Corporation asked in Ultrabook Temptations, a series of six light-hearted experiments filmed in six cities across three countries – Australia, Indonesia and Thailand.

Two experiments were conducted within Australia, namely Melbourne and Bondi Beach, Sydney.

The experiments were temptations for consumers, encouraging them to go beyond their comfort zones in earning the chance to win an Ultrabook.

“We created the Ultrabook Temptations to see just how far people would go to get their hands on one,” Intel A/NZ digital marketing manager, Claudine Pache, said.

The notebooks are a new category of sleek, stylish, thinner and lighter computers inspired by Intel.

The first Ultrabooks from brands such as Acer, Asus, Dell, HP, Lenovo, LG, Samsung and Toshiba are available in stores.

By the end of the year, Intel expects them to become mainstream devices, with more than 75 designs of it in the market.

The Ultrabook Temptations series can be seen at www.intel.com/ultrabooktemptations.


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