Communications vendor, Jabra, is ready to expand its presence in the Australian unified communications (UC) market this year.
The company aims to focus more on its channel programs, UC growth and introduce more contact centre technologies.
Jabra recently launched its new channel education program, the WIN Partner Program.
“The whole emphasis on it is on the WIN and it is like a win, win for everybody. It’s almost like the win for the customer, the partner and Jabra,” Jabra A/NZ managing director, Fulvio Toniotti, said.
The program allows access to online training modules via the new Ecademy and offers lead generation opportunities and tools through the new PartnerNet portal, as well as details on product roadmaps, pre-launch announcements and product demonstrations.
Through that, there is a significant rewards system implemented.
The program is also a tiered service – gold, silver and registered. Within those tiers, there are differences in accreditations, training programs, access to resources, account management and technical support.
Resellers will have to go through a training process and Jabra will evaluate their business planning direction before they can become certified.
“There is an increasing focus on providing contact centre staff with improved technologies that deliver better consumer interaction experiences and satisfactory work environments. A/NZ will be leading the way in many of these areas,” Toniotti said.
The company also launched new UC solutions – including the Jabra PRO 900 and Jabra UC voice series designed targeted at organisations looking to cost-effectively deploy headsets across their workforce to accommodate different working styles and environments.
It also has relocated to new headquarters in Elizabeth Plaza, North Sydney.
Toniotti said the move to the new office reflected the strong outlook for Jabra in the A/NZ region.
“The local contact centre sector is one of the strongest in the world and the investments we have made here during the past few months reflect our confidence in this market,” Toniotti added.