Nokia Australia invited the public to test out their dancing skills against an interactive Augmented Reality (AR) version of music star Timomatic as it launched the Nokia Lumia 800.
People in Sydney’s Martin Place saw themselves projected onto a giant, 12sqm screen where they were challenged to a virtual dance-off with Timomatic powered by Xbox Kinect and touch sensors.
The stunt is part of a nationwide tour called ‘Lumia Live’, aimed at demonstrating key features of the new smartphone in a virtual, interactive way.
Brisbane and Melbourne will also not miss out on the ‘Lumia Live’ AR fun with the team scheduled to set up in King George Square on March 23 and Federation Square on March 31 respectively.
“What we love about this stunt is that it allows people to experience some of the features of the phone in a new and exciting way. It is a completely new proposition from Nokia and getting people to experience and judge the phone for themselves is key,” Nokia’s head of marketing, Jolaine Boyd, said.
The Nokia Lumia 800 is the company’s first smartphone with Windows Phone.
It provides access to music, navigation, apps and one-touch access to contacts and feeds from Facebook, Linked-in and Twitter through People Hub.
The smartphone’s home screen is a grid of live, animated tiles providing up-to-the-minute updates such as social networks status updates, news and weather feeds, email notifications and calendar alerts.
It is available from Optus, Telstra, Vodafone and all major retailers for RRP$699.
Nokia’s new, entry-level smartphone – the Nokia Lumia 710 – is also available through Optus, Virgin and major retailers for RRP$379.