Local Web hosting outfit, Anchor, has “gone Hollywood” and set up a point of presence (PoP) in Los Angeles.
The PoP is aimed at providing Australian technology and e-retail companies with an affordable and high performance hosting service that will enable them to reach new customers in the US.
According to Anchor CEO, Keiran Holloway, the idea of setting up a new PoP in the US came about following three years of doing business in the US with prominent code repository host, Github.
“They approached us because we were able to address issues with their deployment resulting in frequent outages,” he said.
It was after the period with Github that Anchor was approached by several other US businesses, at which point the hosting company realised that in order to service these clients, it needed to work with other large hosting providers in the States.
“Unfortunately, they weren’t able to deliver the quality of service that we've become known for,” Holloway said.
“The opportunity was there for us to do better, so building our own PoP allowed us to break free of those limitations on our quality of service.”
Holloway attributed the timing of the move as being “a natural progression.”
“When we started working in the US, there were a lot of unknowns that we’ve been able to validate over time,” he said.
As an example, Holloway points to the Australian tech start-ups that have sprung up in the last 12 months, such Atlassian and 99Designs, and have gone on to experience success in international markets.
And with a “second wave” of fast-growing local start-ups “aspiring to make it big,” as well as the investor backing to "give it a serious go," the timing was right for Anchor to dip its feet into the US market.
Los Angeles was chosen for the Equinix datacentre that is located there, which is one of 98 datacentres in 38 markets that the biggest datacentre facility builder and supplier operates around the world
“Being based on the West Coast means we can have staff cover the other US time zones relatively easily while still being close enough to Sydney that we can spend much of the workday in the office at the same time, which helps with managing our people,” Holloway said.
“The facility is close to LAX, making it easy when we need to get there.”
The other attraction in partnering with Equinix was its reputation as a global company and the ability to manage the work relationship though a account manager based in Sydney.
“When we require additional space in other markets, Equinix can quickly respond to meet our needs,” Holloway said.
When looking towards any other potential locations worldwide to set up another PoP, Anchor will be keeping a close eye on the growth of its customer's businesses in regions such as Europe, Latin America, Asia and the Middle East.
Holloway expects that Anchor will look at expansion into these markets “when the time is right.”
“We’re in the very early stages of evaluating Amsterdam as a possible location for a European presence,” he said.