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Avaya to invest in existing key offerings

Avaya to invest in existing key offerings

Roadmap for Aura and social integration solutions revealed

Business communications and collaboration systems and services provider, Avaya, will invest in existing key solutions in 2012, according to director of collaboration solutions, Lawrence Byrd.

The company, which hosted the Sydney leg of its ‘regional roadshow tour’ last week, will focus on its core offering – Avaya Aura.

Aura, which became available in 2009, is an architecture that integrates communications across multi-vendor, multi-location, and multi-modal businesses.

“We aim to make it easier for our traditional customers to evolve and integrate into Aura,” said Byrd.

“In general, nobody is throwing everything away and starting again or investing for the sake of investing. Our resellers must therefore attach the solution to something important - the real business issues of their customers.”

“It will take a lot of investigation to do so most efficiently, and we are using trends to identify appropriate strategies.”

Byrd said Avaya is also looking at two areas of social integration. The first is Flare for iPad, an application which offers mixed modes of communications through a user interface designed for “ordinary people” in order to provide simplicity in collaboration and conferencing.

“The application is for automating people, so we are looking at both expanding device compatibility, and adding further simple features.”

The second area for integration is the customer.

“The conversation about the company is happening in social media – FaceBook, Twitter and so on,” said Byrd. “The question we hope to address, then, is ‘how do I see that information and filter what is important?’”


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