Digital engagement and a national broadband infrastructure key for Australian businesses growth: survey

Digital engagement and a national broadband infrastructure key for Australian businesses growth: survey

Confirms opportunity for businesses to benefit from national broadband infrastructure and digital services

Australian businesses have highlighted the benefits of digital performance, confirming the value of digital engagement and the importance of national broadband infrastructure to the future growth of their businesses.

A new study from networking service provider, Alcatel-Lucent, and Nielsen, Smart Digital Connected: 2012 Research Report, showed that 93 per cent of companies believe that participation in the digital economy is important to their ongoing strategy.

The survey of 275 individuals from medium to large organisations also revealed that 75 per cent of businesses said national broadband infrastructure, incorporating the NBN and future mobile networks, will aid in increasing digital participation.

Eighty per cent of the respondents said digital economy participation should be integrated into executive and board all-of-business strategic planning.

According to Alcatel-Lucent Australia president and managing director, Sean O’Halloran, as businesses acknowledge that harnessing emerging communications technologies provides growth benefits, they should take the step in adopting a digital business strategy.

“Three in four Australian businesses expect investments in the NBN and future mobile to help boost their digital participation. However, our research also shows the need for businesses to develop a strategic planning capacity to extract more value,” he said.

Other trends that the survey highlighted include:

  • 69 per cent of businesses claimed they are prepared to benefit in the future digital economy but only 17 per cent are currently implementing a plan to do so.
  • Only 23 per cent of respondents consider themselves enthusiastic leaders in the digital economy.
  • 80 per cent of respondents are interested in receiving digital business model consultation from their telco service provider.

“Today’s technologies are reshaping the way we work, interact and the way organisations will conduct themselves in the future,” O’Halloran said.

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