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Borland restructures Asia Pacific operations

Borland restructures Asia Pacific operations

Australia will no longer play the lead role in Borland's Asia Pacific operations, following a restructuring of the company's regional headquarters.

At this stage, Singapore looks to be the lead contender for headquarters in the Asia Pacific region, although a firm decision has yet to be made. Borland senior vice president and chief operating officer Doug Barre, who will assume responsibility for operations in the region, said the company was still reviewing options in the region.

"We haven't come to a firm conclusion," he told ARN. "Our operations are very country-specific and that's very true of the Asia Pacific region. Our power base lies in the country managers."

Singapore may not even become the Asia Pacific headquarters, he added.

"In our structure, we can easily run countries out of Scotts Valley, California. The country managers are on the ground and they know the market, the customer, the culture and the language."

Pink slips have been handed to eight Asia Pacific staff, though around 55 people remain in the Australian office. Managing director Borland Australia and New Zealand, Andrew Munro, said the changes would not affect local business.

"This is purely an Asia Pacific regional office change," he affirmed. "It hasn't affected local operations at all - in fact, we are still hiring."

The decision to move Asia Pacific headquarters had more to do with the evolution of the company, Barre said. Over the last six months, country managers have set up in Korea, India and China.

"It is a sign of growth, but also a sign of transformation from our technology orientated past to success in the large enterprise area. As a technical company building solutions on top of technology, customers are telling us they need us in their country with their own support. We are pulling very quickly into countries where previously, we were only represented by distributors. We are not there to compete with the distributors, but to support the customer.

The decision to move operations will have very little, if any effect on the countries involved and was in "no way" influenced by sales figures, he said.

"In fact, we are looking forward to increasing business within that region."

Munro said Borland would continue to focus on taking market share in the NT and Linux development segment, as well as its Java development tool Jbuilder, and new products focused on system integrator and enterprise development in the ASP market.


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