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UPDATED: Brocade invests in APAC RBC

UPDATED: Brocade invests in APAC RBC

Company aims to take advantage of predicted IT investments

Fabric-based networking solutions provider, Brocade has invested in the APAC region with the opening of a regional briefing centre (RBC).

According to Brocade, the move was a strategic one as it correlates to the prediction that total IT investments will exceed $500 billion in 2012, as presented in Forrester Research’s ‘APAC tech market outlook for 2012’.

“APAC is a major growth region for Brocade and most IT vendor,” said Brocade regional director, Graham Shultz. “The opportunities are huge, particularly with the major trends in the global market in terms of mobility and virtualisation.”

The report also states that the APAC market for IT purchased by government and business was more than $460 billion in 2011, placing it third behind the US, and Western and Central Europe.

Located in Singapore, the RBC will feature product demonstrations and discussions for enterprise, campus and service provider customers throughout APAC.

It will have both logistic and technical staff to coordinate briefings and seminars with the company’s sales teams, partners, and customers.

Brocade CEO, Michael Klayko, said, “These regional briefing centres make it easier for our APAC customers to do business with us by enabling them to access Brocade resources, explore solution options, and interact with our staff in their home region.”

The RBC was launched in a ceremony hosted by Klayko and included a number of customers, partners, and members of the regional media.


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