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Ruckus Wireless reveals growth plans

Ruckus Wireless reveals growth plans

Looks to become a public company, introduces new initiative

Wireless service provider, Ruckus Wireless, has revealed its growth plans for the coming four to six quarters.

The privately listed company is looking to become a public company soon.

According to Ruckus Wireless president and CEO, Selina Lo, becoming a public company is one of the strategic paths planned, depending on market conditions.

“It is inevitable that we will take the company in that direction. From a strategic point of view, we feel that the market is there and we have built enough critical mass to be a standalone company for the long-term. It’s something that we would do in the next four to six quarters,” she said.

It also introduced a new initiative, an iPad-based site survey tool that allows its engineers perform quicker and simpler site surveys.

Ruckus wireless A/NZ country manager, Carl Jefferys, said its growth was the result of aggressive acquisition programs and the adoption of its partner programs – the ‘Big Dog’ partner program and Wi-Fi systems engineer program, also known as ‘wise guy’.

The ‘Big Dog’ partner program offers training of the sales and technical people in a partner. Wi-Fi systems engineer or ‘wise guy’ is a technical partner training program.

In 2012, Ruckus Wireless intends to double the number of its global partners. Over the last 12 months, the number of its A/NZ Value Added Resellers (VARs) grew by 50 per cent to 200 registered VARs.

“From a global perspective it means opening up to a number of markets that we are not in,” Lo stated.

In A/NZ, it will be building upon a strategy to show partners how they can bundle other products that are complimentary to Ruckus to provide broader solutions to the end user.

“They can increase their gross profit dollar with products such as point systems, real-time location services, tablets in healthcare, CCTV and storage and cabling markets,” Jefferys added.

The company is also currently rolling out 120,000 access points in Tokyo.


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