The Sydney Gay and Lesbian Mardi Gras (SGLMG) will reach a global audience in 2012, with Optus announcing it will be the official digital rights partner of the event.
The telco will be broadcasting highlights of the festival via Mardi Gras TV, SGLMG’s new dedicated website.
Optus consumer managing director, Michael Smith, said, “Optus is committed to supporting the different cultures and lifestyles of our people and we are proud to see our relationship with SGLMG move beyond our participation in the parade.”
Powered by Optus, the website will go live on February 27, featuring an array of content from the three-week festival, including Fair Day and Harbour Party 2012, alongside a short history of the event and behind-the-scenes footage.
Mardi Gras TV will also feature a special one-hour package from the main parade, scheduled to air from 7.30pm on Sunday, March 4.
Visitors to the website will also be given the chance to enter a competition to a Sydney Mardi Gras weekend experience, courtesy of SGLMG.
Optus has been a partner of the SGLMG since 2011, when employees participated in the parade with a Wizard of Optus themed float.
The company’s 2012 theme will be The Mad Hatters Tea Party.
SGLMG CEO, Michael Rolik, said, “By showcasing Sydney Mardi Gras 2012 on the Internet, we are able to reach a larger audience than ever before. It will allow our community’s diversity and unified message of equality shine across the world and we couldn’t be more pleased.”