Panasonic swallows up Sanyo’s projectors

Panasonic swallows up Sanyo’s projectors

Tech vendor integrates Sanyo Oceania’s division into its own Australian operations

Sanyo Oceania’s projector division has been officially integrated into the Australian operations of former competitor, Panasonic.

The deal will make the Panasonic Australia Business Systems Group (BSG) responsible for a combined range of more than 50 Panasonic-branded projector models that are marketed and sold to the commercial and consumer markets.

According to Panasonic Australia business systems group director, Mark Deere-Jones, the came after Panaonic looked at what synergies that Sanyo could offer Panasonic globally, as well as the areas where the products are complementary in terms of the gaps that Panasonic has in its range compared to Sanyo's.

“We’re very fortunate in Australia that Sanyo is a very strong brand, and has very good strength in the education market with some of its projectors, and Panasonic did not have those solutions,” he said.

Deere-Jones views the move as “a really good marriage” regarding the products Sanyo is able to bring into Panasonic’s range to fill gaps.

“What we have and they didn’t is the means for their customers to also have access to a bigger range of solutions,” he said.

The new projector division will retain key Sanyo staff, such as projectors group manager Peter Huljich, business development manager Grant Dimitriadis, and product marketing manager Chris Maw.

The projector operation is the first unit of Sanyo Oceania to be folded into Panasonic in Australia following Sanyo’s acquisition by Panasonic in April 2011.

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