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Aastra inks distribution deal with Express Data NZ

Aastra inks distribution deal with Express Data NZ

Microsoft Lync IP phones now distributed through Aastra

Enterprise communications company, Aastra, has signed a distribution deal with Express Data NZ to distribute Aastra IP phone models specifically for Microsoft Lync 2010 unified communications (UC) software.

Aastra A/NZ director of sales and marketing, Tony Warhurst, said that it chose Express Data to distribute its products as it has strong and growing business relations with an expanding channel network and a strong relationship with Microsoft and Microsoft partners.

“Adding the comprehensive SIP and Lync handsets from Aastra to their extensive product range will help both parties expand their reseller partners and extend an extremely strong working relationship with both resellers and customers of Microsoft and Broadsoft in New Zealand,” he said.

Express Data NZ general manager, Paul Plester, said that Aastra complements its portfolio of products within UC space.

The company is expecting a revenue boost of $100 million a year with the deal.

According to him, as UC becomes an essential tool in the day to day collaboration within companies and between companies, Aastra IP phones cater for traditional users reluctant to not have a desk phone brings them into the UC world in a non-disruptive way.

He said the product will be targeted at businesses within the non-traditional UC market.

“Other products from vendors like Cisco are coming from the traditional telephony side. We’re interested in bidding Microsoft Lync and all the accessories to a more specific market,” he said.

Plester added that all of Express Data NZ’s resellers would benefit from the deal as it is an exclusive offering specific to Microsoft Lync.

The product is not a stand-alone sale, but rather a complimentary one as the customer has to have A Microsoft Lync product first.

In Australia, WhiteGold distributes Aastra’s Lync and SIP handsets and Aastra 400 products while Lan1 distributes its Lync and SIP handsets. In New Zealand, Connector System distributes its SIP, Lync handsets and Aastra 400 and ExpressData NZ, its Lync and SIP handsets.


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