Deok Hyeon Moon is the new managing director of LG Electronics Australia.
Moon is a 26-year veteran of the company, and has held senior management roles for the consumer electronics brand in both France and Korea.
More significantly, he was responsible for a major growth for the company in Russia, where LG is now the number two TV brand and number one AV and digital signage brand.
He replaces William Cho, who has decided to move back to a senior role at LG Korea.
Moon takes the helm at LG’s best performing region - in 2011 the Australian subsidiary exceeded both revenue and market share targets.
In a release, Moon said, “LG Australia and New Zealand is one of our subsidiaries that is really growing in terms of market share and I look forward to further strengthening this to take us to number one.
"The local marketing team has also implemented innovative social media and experiential campaigns in the last twelve months which are considered leading edge in LG Business and I look forward to taking these to the next level in 2012.”