Byte Power monitors Asian markets

Byte Power monitors Asian markets

ASX-listed reseller and original equipment manufacturer, Byte Power, is looking to establish an export channel for its flagship product in Malaysia, Singapore and Indonesia.

The Brisbane-based company first developed its Mediator IT infrastructure monitoring product in the early 1990s. Now available in three models – the 300, 400 and i50 – the company has decided the time is right to develop opportunities overseas.

Mediator can monitor things that are not normally network visible – such as temperature, humidity, water and smoke – and advise network managers of potentially harmful environmental changes.

Byte Power product manager, Michael Daniell, said Byte Power had sold Mediator overseas before but only on an ad hoc basis. This time around it had conducted training with distribution and systems integrator partners in Singapore, Malaysia and Indonesia with a view to establishing a real presence in those markets.

“We are targeting Singapore and Malaysia because we have existing relationships there and they are geographically close,” Daniell said. “Australia is a long way from anywhere but at least these countries are in similar time zones.

“We’ve never done business in Indonesia before but it is only an hour-and-a-half from Singapore and we have been introduced to partners that can help us develop the market.”

He said the company would also keep a watching brief on the US market, where it had sold products in the past, but stressed Asia would be the initial focus.

“The nice thing about where we’re heading at the moment is that none of the overseas players is competing in the [Asia] region,” Daniell said.

“A number of English and US companies are making monitoring equipment but their domestic markets are big enough to take up the whole of their focus.”

Daniell said business had really taken off this year and estimated sales would reach the same levels that were recorded three years ago before suffering a slump.

He predicted the overseas market for Byte Power would be as big as the domestic one before the end of the financial year.

He said the Economic Development Board of Singapore was already using Mediator to monitor its IT infrastructure and claimed several major banking and telecommunications organisations were operating trials.

Australian customers include Telstra, NSW Fire Brigade, Boeing Australia and PowerTel.

Byte Power is also looking to partner with other companies, or acquire them if necessary, to further its growth aims.

“Networking is our primary focus and then telephony but we will keep an open mind about any opportunities that present themselves,” Daniell said.

Byte Power also has a range of power management products it manufactures under the Power Tech brand. As a reseller, it carries more than 25,000 items including products from IBM, HP, Microsoft, Cisco, 3Com, Adobe and Samsung.

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