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Panasonic partners with Australian Open, and enters Seven newsroom

Panasonic partners with Australian Open, and enters Seven newsroom

The Open gets a 'cool' promotion, and Seven adopts three 103-inch Panasonic displays

Australian Open partnership

Electronics manufacturer Panasonic has partnered with the Australian Open, and is giving viewers the chance to win a CS/CU-E18MKR Air Conditioner each day throughout the event with its Cool Moments promotion.

To have a chance to win, fans must describe, in 25 words or less, how they aim to keep cool during the Australian Open, on Panasonic Australia’s Facebook wall .

The Facebook page will also feature daily Cool Moments videos which can be liked, voted for, and commented on. They will consist of the best sporting moments from the Open, as well as the Brisbane International and Sydney International.

Tennis Australia’s CEO, Steve Wood, said, “It is great to use social media channels to not only keep our fans updated and entertained, but also to be in with a chance of winning a Panasonic Air Conditioner to stay cool this summer.”

The CS/CU-E18MKR system includes an Econvai sensor which automatically moderates its setting according to room usage, and its Inverter delivers the adjustments. The air conditioner promises to save 30 percent energy while cooling, and 40 while heating.

The competition commences on 16 January, and concludes on 30 January, 2012.

Panasonic enters the Seven Network’s newsroom

The Seven Network has transformed its Martin Place newsroom with a new set to accommodate the installation of three Panasonic 103-inch full HD plasma display panels.

The display panels, which are built with tempered glass and offer a contrast ratio of 40,000 to one, serve as a backdrop for news bulletins, occupying a six-metre wide space behind newsreaders.

Seven Network’s facilities manager of broadcast operations, David Lewis, said that the displays were selected for their sheer size and resolution.

“The challenge for us was to find a display solution that allowed our team to present a wide variety of content in any combination across all three screens simultaneously,” he said.


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