Optus, in conjunction with Tennis Australia, will provide Wi-Fi covering the entire Australian Open site at Melbourne Park.
Attendees will be able to use it throughout the tournament.
This is a first for the telco service provider.
Regardless of the network they are with, customers will be able to access the latest news, connect with friends, download and use applications and online services, at no additional cost throughout the venue during the two-week event in January.
Optus has invested $3 million in network infrastructure in the past 12 to 18 months to boost network capacity in areas surrounding the Melbourne Park precinct.
“As the exclusive telecommunications partner for the eighth year running, free Wi-Fi on the ground, dedicated digital applications and live streaming will allow people around Australia to embrace all that Australia’s most high profile sporting event has to offer,” Optus sponsorship and community programs group manager, Jann Kohlman, said.
Optus will also offer its customers exclusive live streaming of Seven’s coverage via a TV and Video app, for the second year running.
According to the company, many Optus customers used the Australian Open mobile streaming service last year, spending on average 6.50 minutes during each visit.
In addition to free Wi-Fi and exclusive live streaming, Optus also intends to enhance the popular Go Places app and deliver a dedicated Melbourne restaurant guide with specific deals, available for purchase throughout the tournament.
A new widget has been created to provide customers with access to deals, reviews and ratings of nearby Melbourne restaurants.
The tournament runs from January 16 to 29.