More businesses will choose Mac over Windows: Report

More businesses will choose Mac over Windows: Report

Apple will significantly erode the market for Windows PCs as businesses upgrade machines over the next two years, says Forrester Research

While Windows-based PCs are expected to continue dominating the workplace through 2013, Apple products will "storm the corporate hardware market", according to Forrester Research. And the push will largely come from the bottom up rather than top-down, eroding market share from Windows PCs.

Consumers who have realized the benefits of Apple products in their personal lives are piloting the flight towards Apple in the workplace, says Forrester's Global Market Outlook for 2012 and 2013.

This will be most evident in the small business sector, where one or two people are usually responsible for purchasing computers for a small number of employees. Convince one of those people that Apple is the way to go, and an entire business is converted. As Forrester points out, it's also common for small business owners to charge PC products used at home to a business account for the writeoffs.

Apple Products Are Replacing Windows PCs

Sales of iPads are expected to comprise $10 billion of workplace PC spending this year and $16 billion in 2013. This is no doubt in response to what iPad users have figured out--that the iPad effectively replaces lower-end laptops for many office-related tasks. Since even higher-end iPads remain under the $1000 mark with a keyboard added, IT departments will take notice when it's time to replace or upgrade staff laptops.

Forrester says spending on Macs for employee workstations will increase from $6 billion in 2011 (already a huge increase over historic numbers) to $9 billion in 2012, up to $13 billion in 2013. And driving this shift are professionals who will push their IT departments toward Mac adoption after experiencing the benefits of Apple products at home.

BYOD Influences IT Spending

With more workplaces jumping on the bring-your-own-device (BYOD) bandwagon, privately owned Apple products may influence IT spending in larger companies. Forrester has noticed most MacBooks and iPads "being used by VPs and SVPs, and anecdotal reports suggest that this 'take an Apple to work' approach is starting to get company funding and support from the IT department."

According to this chart (above, right), a move towards Apple will penalize Windows-based PCs with a loss of tens of billions of dollars of market share over previous years. Businesses will be buying Apple products instead of Windows, not in addition to them.

While Windows 8 promises a movement towards a more seamless workflow experience, it remains to be seen if its efforts will be enough to turn back Apple's impending tsunami.

Angela West dreams of opening a Fallout-themed pub featuring wait staff with Pip-Boys. She's written for big insurance companies, small wildlife control businesses, gourmet food chains, and more. Follow her on Twitter at @angelawest and Facebook.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.


ARN Innovation Awards 2022

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

EDGE 2022

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.

Brand Post

Channel Roadmap

The Channel Roadmap is a bespoke content hub housing strategic priorities from technology vendors for 2022 and beyond, partners can find the guidance on the key technologies and markets to pursue, to help build a blueprint for future success.

Show Comments