Orrock moves into Quadtel CEO shoes

Orrock moves into Quadtel CEO shoes

Just months after Quadtel bought Marketing Results, Rodney Orrock, former director and co-founder of the distribution outfit, has become the ASX-listed company's chief executive officer.

According to Quadtel, Orrock's appointment as CEO indicates the increased focus by the company on the retail and mass merchant channel. Former Quadtel CEO David Ramsay has been appointed Executive Chairman of the company and will increasingly focus on planning issues rather than the day-to-day running of the company.

"The appointment of Rodney Orrock as CEO forms part of our business strategy to capitalise on the full range of business opportunities now open to us in the mass merchandise technology distribution arena," Ramsay said.

With the slow uptake of broadband in Australia, Marketing Results has become the goose that laid the golden egg for Quadtel. However the broadband distributor remains committed to the cause. Ramsay's new role will be to identify emerging opportunities in the Australian broadband market.

"While the uptake of broadband has been slower than all players in the market have anticipated, the deployment of broadband is now gathering pace and it is our aim to maintain a leadership position in this market as it matures," Orrock said.

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