Brisbane-based technology company, in2loyalty, has launched a mobile loyalty product that allows any business to set up its own branded customer loyalty mobile site within minutes.
While Google research predicts that at least 50 per cent of Australians will own smartphones by 2012, smartphone marketing by small to medium retailers presents as many opportunities as it does challenges.
Uptake of mobile optimised website’s by small business in Australia has been slow, with only five per cent of small to medium Australian retailers believed to have one.
in2loyalty managing director, Raeleen Kaesehagen, attributes this to the longstanding perception among small and medium business owners that the technology is “too complicated.”
“They have their own business to run and have very little time for themselves or staff to learn about the technology involved,” Kaesehagen explained.
in2loyalty’s product has been designed for businesses that do not have the resources to custom build their own smartphone apps from scratch, and enables the business owner or shop staff to manage, update and control the site for themselves.
When businesses join the in2loyalty website, they can set up a mobile site with their own branding and choose to feature either a rewards points based loyalty program, a VIP-based program with exclusive discounts and specials, or a more traditional stamp-based program.
After the mobile-optimised loyalty site is up, customers can redeem offers, discounts or claim points by using their phones to scan QR codes at the point of sale.
in2loyalty also offers data collection tools, allowing businesses to better connect with their customers by tracking offer take-up, rewards usage, store visits, and spending habits.
The in2loyalty service operates on a “pay as you go” plan for each month.